Bentley and Jaguar Land Rover have both posted big sales jumps during 2011
4 January 2012

British premium car makers Bentley and Jaguar Land Rover have both posted big sales jumps during 2011, according to press reports. It is also claimed that Land Rover is planning to significantly expand its Halewood operation on Merseyside, in light of the runaway success of the new Range Rover Evoque.

Bentley’s global sales leapt 37 per cent in 2011, pushing the total to 7003. The company’s previous peak sales were just over 10,000 units in 2007, the year before the credit crunch tipped much of the world into recession. December’s sales alone jumped 69 per cent, year-on-year, to 1059 units.

The US - at 2021 sales - is the company’s biggest market, followed by China which saw sales nearly double to 1839 units. Sales in Germany jumped 88 per cent. Sales in the UK crept up just five per cent in 2011 to 1031 units.

Meanwhile, a report from the Daily Telegraph says that Land Rover could double the size of the Halewood operation, although the plans are at an early stage.

Any expansion of Halewood would give extra credence to the strong rumours that Land Rover is planning an ‘Evoque XL’, which is designed to slot between the current Evoque and the much-larger Range Rover Sport. The Evoque XL could be based on a stretched version of the Evoque’s LR-MS platform.

Land Rover sales for 2011 could also be on course for a 30 per cent year-on-year jump, according to the Telegraph.

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Comments
6

4 January 2012

Good news for both companies and the British economy but I can't help but be a little saddened by the fact these are still both foreign owned companies.

I hope one day we see such a report from a successful home grown manufacturer.

 

 

It's all about the twisties........

4 January 2012

This is excellent news which we should all be proud of and it really shows that British marques are on the way up.

I think is primarily down to the desirability, engineering excellence and all-round ability of many of these vehicles. When you look at the cars produced by Aston Martin, JLR, Bentley, Lotus, McLaren, Morgan, Rolls Royce and all the other track-day/sportscar specialists, there is hardly a duffer in those companies line up, with many either class best, or near the top of the tree. It's even more astounding when many of these companies operate on a shoestring budget.

I agree that it would be better if all marques were in British hands, but let us not forget that the success of these brands is primarily down to the "Britishness" and and excellence of these products. Unless there isn't a class or spec of car offered by a British marque, there is very little reason to choose an equivalent product from a foreign marque if cost is not an issue.

After all, in terms of desirability what would you really choose. A Jag XK or a BMW 6-Series? A Rolls Royce Ghost or a S-Class? A Discovery or a Landcruiser? Or an Aston Martin Vantage or a Nissan GTR?

4 January 2012

Key word for Bentley: China! the world's biggest economy. Good news for Britain's luxury car manufacturers.

4 January 2012

Not that surprising for either company, really, although still very good news for both.

With the new Mulsanne and new Continental GT in full production, one would expect 2011 to be a massive step up over 2009 & 2010, when the combination of global financial chaos and the public knowledge of impending new models would have hurt them badly. Will be interesting to see how demand settles down in 2012 once the early adopters have their cars.

Similarly, JLR have had an updated XF, all-new XJ and the new RR Evoque on sale this year, so you would expect a big upswing over 2010. Presumably Range Rover sales will drop off this year until the new one arrives, and it will be interesting to see how Freelander sales fare against the Evoque. Disco and RR Sport will probably keep on keeping on for a bit longer.

5 January 2012

Roll on the Evoque XL. There are so many cars on the market that I think would be so much better with 2 or 3 ins. more between the front and back seats.

5 January 2012

[quote Lanehogger]

This is excellent news which we should all be proud of and it really shows that British marques are on the way up.

I think is primarily down to the desirability, engineering excellence and all-round ability of many of these vehicles. When you look at the cars produced by Aston Martin, JLR, Bentley, Lotus, McLaren, Morgan, Rolls Royce and all the other track-day/sportscar specialists, there is hardly a duffer in those companies line up, with many either class best, or near the top of the tree. It's even more astounding when many of these companies operate on a shoestring budget.

I agree that it would be better if all marques were in British hands, but let us not forget that the success of these brands is primarily down to the "Britishness" and and excellence of these products. Unless there isn't a class or spec of car offered by a British marque, there is very little reason to choose an equivalent product from a foreign marque if cost is not an issue.

After all, in terms of desirability what would you really choose. A Jag XK or a BMW 6-Series? A Rolls Royce Ghost or a S-Class? A Discovery or a Landcruiser? Or an Aston Martin Vantage or a Nissan GTR?

[/quote] An Xk vs a 6 Srries yes but the others are not comparable. Air gun or a Milking stool?

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