Currently reading: Aston Martin posts £104.3 million pre-tax loss in 2019
British manufacturer says recent investment and turnaround plan can still help achieve long-term profit

Aston Martin Lagonda Ltd posted a pre-tax loss of £104.3 million last year, with revenues hit by declining sales to dealers – but company bosses insist the recent investment and turnaround plan means it can still deliver profitable growth in the long term.

While the British firm’s retail sales rose 12% in 2019, wholesale volume – sales of cars to dealers – dipped by 9%. In total, it sold 5862 cars to dealers, compared with 6441 in 2018. Higher selling costs and lower profit margins on each car also hit the firm, leading to revenue declining by 9%, to £997 million. The firm also sold fewer specials.

Aston’s sold 1429 cars wholesale in the UK last year, down 21%, with sales in the rest of Europe and the Middle East falling 28% to 1074. But there were some bright spots: sales in the US rose 16% to 2050, with sales in China up 6%.

Alongside the publication of the results, Aston Martin also announced that board member and chief financial officer Mark Wilson would step down from his role by the end of this April.

Aston Martin recently announced a ‘reset plan’ following a major investment from a consortium led by billionaire Lawrence Stroll that will lead to £500 million of equity being invested in the company. The firm has also ‘rephrased’ its product launch plan and says actions in 2020 will allow it to “start to operate as a true luxury car brand”.

Aston boss Andy Palmer called 2019 an “extremely challenging period” for the firm, but added: “We have revised our business plan to reset, stabilise and de-risk the business, positioning it for controlled, long-term profitable growth.”

He continued: “With our revised plan and appropriate funding in place, I believe we will have the building blocks in place to secure the necessary financial turnaround of the business consistent with our position as a luxury automotive company."

The firm is hoping to receive a boost when the DBX, the firm’s first SUV, goes on sale later this year. It says orders for the DBX have already exceeded the total goal for the whole of 2020. 

Aston Martin's other key launch this year will be the long-awaited Valkyrie hypercar. Beyond that, the firm says growing its portfolio of mid-engined cars will be a key focus, with the Valhalla due in 2022.

Aston Martin did sound a note of caution for 2020, warning that disruption to the supply chain due to the spread of the Covid-19 virus had the potential to delay production of the DBX.


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James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport,, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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ianp55 28 February 2020

The Future Of Aston Martin

It's starting to look like the promise of increased sales and volume are unlikely to be what were in the floatation prospectus at least in the short term. The problem with the marque is that it's lost money for it's owners,but has continued to exist as almost a cottage industry producing hand made products to discerning customers. Before Ford bought the company all the panels of the car were hand beaten or rolled,each engine was built by one craftsman who signed is name on it and the interior was perhaps only surpassed in elegance by Rolls Royce. Now what have we got AM can't even be bothered to build their own engine buying in a unit from AMG/Mercedes and I can imagine that many of the skills of the workforce of the original factory have gone as well. Will the new DBX SUV turn things around? At the moment there are a full order book but there will be the new factory to bring into production and if the market for ultra luxury SUV's goes belly up there may be problems ahead and I'd be gutted if Aston Martin went down for the last time

Digdown 27 February 2020

What Crisis?

I'm so glad there aren't any crises or pandemics bearing down on the Global economy right now.