New office will allow British brand to cater to Asian demand and help boost electric tech development

Aston Martin will boost its presence in Asia with a new Meta Technology and Luxury Accelerator office in Japan.

The site, located in Tokyo, will open in 2018 and comes as part of £500 million worth of investment and trade with the country. The site will be responsible for analysing market demands and trends in the region, feeding the information directly back to Aston Martin’s UK headquarters in Gaydon.

The office will also be charged with connecting with local brands that specialise in electric powertrian and connected technologies, as well as growing Aston Martin’s dealer network.

CEO Andy Palmer announced the plan during a visit to Japan with Prime Minister Theresa May, where he is one of several delegates helping to build an improved trade deal. Palmer said that the money Aston Martin is investing forms part of its Second Century growth plan.

“As the world’s second-largest luxury car market, Japan is key to our future plans as we completely revitalise and expand our product portfolio under our Second Century plan,” he explained. “We have long enjoyed a loyal following from Japanese customers and the public alike, with our new dealership in Tokyo set to become our largest worldwide by volume.”

The prime minister emphasised the importance of this deal for Britain, linking it to negotiations taking place with several countries that aim to ensure British exports are still in demand post-Brexit.

“As we prepare to leave the European Union, it is vital that we build on our existing ties with friends and allies,” May said. “Aston Martin’s £500m deal will directly benefit the Gaydon plant in West Midlands and [its second plant in] St Athan in Wales, helping safeguard existing jobs and opening new possibilities for future deals with Japan.”

Aston Martin exports around 80% of its products, with the US its biggest market, ahead of Japan. The brand has seen rapid growth in recent months, driven by the launch of its DB11, and posted record profits in the first half of 2017.

More content:

Aston Martin Valkyrie revealed in near-production form

Aston Martin DBX signed off for 2019 launch

Our Verdict

Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer

Join the debate

Comments
7

30 August 2017

Surely they aren't investing £500m in a Japanese office/base???

30 August 2017
Mikey C wrote:

Surely they aren't investing £500m in a Japanese office/base???

It does seem a tad steep for a market demands and trends analysis office.

 

 

30 August 2017

Fukushima is "contained".

No manual - no fun

30 August 2017

They only had revenue of £600 in 2016 with an operating profit of £16m. And that was a good year!

typos1 - Just can’t respect opinion

30 August 2017
xxxx wrote:

They only had revenue of £600 in 2016 with an operating profit of £16m. And that was a good year!

mean't £600m

typos1 - Just can’t respect opinion

30 August 2017

So the details of the deal include possibilities of exports worth 400 million, thats more than 2500 Astons! they sold a grand total of 3600 odd Astons in 2016, so Japan alone is supposed to create a 70% bump in demand?!

And Aston will import components from Japan, I'm pretty sure this is not the most lucrative supply deal japanese component ,manufacturers have backed. Then the final bit is opening an office in Japan, WOW!

teresa may needed to comeback with some sort of trade deal and she chose this to convince people! God bless this country.

30 August 2017

AM's PR is becoming increasingly Baharesque.  It's troubling.

The car-buying public gets what it deserves, unfortunately ...

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Volvo V60 2018 road test review hero front
    Car review
    24 June 2018
    Volvo's reborn estate has a svelte image and upmarket aspirations. How does the V60 stack up against the likes of Mercedes and BMW?
  • Mercedes-AMG GLC 63 S road test review hero front
    Car review
    22 June 2018
    Is AMG's rapid GLC 63 SUV the answer to your prayers, or to a question nobody’s asking?
  • Dacia Duster 2018 first drive review hero front
    First Drive
    22 June 2018
    It's still not as refined as other SUVs, but in terms of sheer value the second-generation Duster is very much in a class of its own
  • Ford Ka+ Active 2018 first drive review hero front
    First Drive
    22 June 2018
    This SUV-inspired makeover for Ford’s city-friendly small car will find its fans, but the Ka+ Active doesn’t set any new benchmarks for the class
  • Suzuki Swift Sport 2018 long-term review hero front
    First Drive
    22 June 2018
    The Japanese hot hatch is all grown up in terms of character, technology and price, but is it still a fun-loving kid at heart? Let’s find out