American tech firm is prioritising autonomous systems over the development of a new car model
1 August 2016

Apple is focusing on driverless technology rather than a fully electric vehicle, according to new reports.

The American technology company has long been rumoured to be developing its own electric vehicle but has remained tight-lipped on any official details. It’s now emerged that Dan Dodge, the former head of Blackberry’s automotive software division, has been signed up to work on the project, the latest of a number of appointments from the car world.

According to sources interviewed by Bloomberg, Dodge’s appointment shows a change of strategy from Apple as it focuses efforts on developing a self-driving system, giving it the option of partnering with an existing car maker, rather than building a car itself – although the latter option is still being investigated.

Other automotive staffing additions at Apple include several former Tesla employees and two Ford engineers – Todd Gray and Aindrea Campbell – who have experience in building aluminium-bodied vehicles.

Codenamed Project Titan, Apple’s automotive venture is being headed up by Bob Mansfield, Apple’s former chief of hardware, who was tempted back from retirement to tackle the role after the departure of Steve Zadesky at the start of 2016. The Wall Street Journal has claimed that hundreds of Apple engineers are working on Titan, but there have been rumours the venture has been hit by technical delays and numerous staffing changes amid confusion over the project’s direction.

Our Verdict

Tesla Model X

The electric propulsion pioneer takes aim at the seven-seat SUV market

Find an Autocar car review

Driven this week

Sources have previously suggested that Apple is aiming to deliver a vehicle to market by 2020 or 2021.

Phill Tromans

Join the debate

Comments
5

1 August 2016
...then give up. Personally I'm glad, the sheer thought of such smug people with "driven by my iCar" on the side of white vehicles feels me with dread! No offence Apple users.

typos1 - Just can’t respect opinion

1 August 2016
Doesn't sound like Apple to me. Unless the driverless tech can be made as a convenient plug in box, the contents of which they can fully control (doubtful), I think they will want full control of all the hardware and software. The Apple car is coming. Its going to be driverless and fully electric and seamlessly integrate with iOS devices.

1 August 2016
This car will work perfectly for 2 years doing 90mph with a 300 mile range and then you'll get a new car iOS update which will render it unable to go more than 4mph and a range of 3 miles......

 

 

 

1 August 2016
Will it have a lightning connector?

2 August 2016
Scratch wrote:

Will it have a lightning connector?

or Firewire (Apples failed attempt to beat USB)

typos1 - Just can’t respect opinion

Add your comment

Log in or register to post comments

Our Verdict

Tesla Model X

The electric propulsion pioneer takes aim at the seven-seat SUV market

Find an Autocar car review

Driven this week