Vauxhall-Opel has launched a massive, all-encompassing revival project aimed initially at “fixing Europe” and then launching itself into the world’s biggest export markets, first China and then possibly the US.
Carlos Tavares, CEO of the PSA Group that acquired Vauxhall-Opel last year, is convinced that despite a long history of unprofitability under former owner General Motors, the revived British-German concern can become “a true European champion”. Car customers’ appreciation for “German precision” will be used as a basis to build exports where PSA’s French marques might not do as well.
Under new plans announced in Rüsselsheim, Germany, Vauxhall-Opel will end links with GM by 2024, building every new model on one of two highly flexible PSA-derived platforms, CMP and EMP2.
It will offer an electrified (battery or plug-in hybrid) version of every Vauxhall-Opel model by 2024.