The "tipping point" for sales of Volkswagen’s new range of electric vehicles (EVs) to become popular family cars will be a range of 180 to 280 miles, according to VW global sales and marketing boss Jürgen Stackmann.
Speaking at the Goodwood Festival of Speed, Stackmann told Autocar that electric car range anxiety is going to 'go away', while affordability will improve, putting EVs in a position to challenge petrols and diesels as everyday family cars.
He also revealed that a battery capacity of 60kWh would be needed to achieve VW's range target.
“We will have to make this change, because all regulations are aiming at zero emissions eventually," he said.
Pricing of the VW's electric cars will have to fit within its brand position of targeting the ‘ambitious middle-class’, a global group whose spending power varies globally. Typically in the US, this market is centred around cars costing $35,000, while in the EU it's $28,000 and Brazil $12,000.