On sale by the end of the year - and it will cost as much as £50,000

Aston Martin's Cygnet concept city car has made its public debut at the Geneva show and is expected to be on sale by the end of this year.

However, the Toyota iQ-based city car will cost as much as £50,000 and, initially at least, sales will be restricted to buyers who already own an Aston Martin.

See Aston Martin Cygnet pictures

Matt Saunders blog - "It's an Aston Martin, honest"

The entry-level Cygnet will cost around £30,000, but the more expensive models are part of a long-term plan to build a full range of Cygnets, according to the company.

The first models will be powered by the stock 1.33-litre Toyota engine driving a manual 'box. The Multidrive automatic will be optional.

Aston sources say that while the engine and engineering will remain fundamentally unchanged, the company will be able to make big changes to the driving feel of the basic Toyota layout.

Internal estimates of annual Cygnet production range from 2000 to 4000 units per year, which is less than one per cent of the total European market for city cars.

Aston says that everything the customer sees and feels will be unique.

This means that the base iQ models will be substantially rebuilt at the company's Gaydon factory.

The exterior has been redesigned by Aston's styling team and features unique headlights and tail-lights, as well as all-new exterior skin panels.

The interior has also been complete reworked and retrimmed with new, more upmarket seats for the innovative 3+1 layout. Cygnet buyers will also be able to take advantage of a high degree of personalisation and customisation.

Company sources say the motivation behind the Cygnet project was a need among existing Aston owners for urban mobility because for inner-city travel, current Aston products are sometimes not the most appropriate solution.

Aston Martin boss Ulrich Bez described the Cygnet concept as a "bold new step towards a new form of transportation: the luxury commuter car".

Hilton Holloway

Twitter - follow autocar.co.ukSee all the latest Aston Martin reviews, news and video

Join the debate

Comments
53

2 March 2010

(my 2nd) WTF? (of the day) How much? Seems money can't buy common sense...

R32

2 March 2010

£30,000 is one thing but £50,000 is quite another. It's an insult to the Aston Martin badge for it to be stuck onto a japanese city runabout - regardless of how it's dressed up inside. A car for those who can't afford the real thing.

2 March 2010

Aston, please take special care when design and manufacture the floor mats...

2 March 2010

Why is Ulrich Bez persisting with this crap? Retire man. Don't let this rubbish sully a proper career of achievement.

As to the price, word must have reached Gaydon that the British pound is now worth tuppence ha'penny and so prices are rising 66% per month - a consequence of what happens when you print money.

2 March 2010

Aston Martin is starting to look worryingly like Rover in its dying days. With no money to develop new designs, they simply re-badged other people's cars and came up with endless derivitives of the same model. If they abuse the brand like this then it will be permanently debased.

2 March 2010

[quote R32]£30,000 is one thing but £50,000 is quite another. It's an insult to the Aston Martin badge for it to be stuck onto a japanese city runabout - regardless of how it's dressed up inside. A car for those who can't afford the real thing.[/quote]

i dissagree, it's a car for those who already have a large aston martin and want another small one to pop around in. price is irrelevant.


2 March 2010

imagine what is gonna be the profit from every single one of this little overpriced (the understatement of the year) crap that they will sale.

2 March 2010

[quote beachland2]

[quote R32]£30,000 is one thing but £50,000 is quite another. It's an insult to the Aston Martin badge for it to be stuck onto a japanese city runabout - regardless of how it's dressed up inside. A car for those who can't afford the real thing.[/quote]

i dissagree, it's a car for those who already have a large aston martin and want another small one to pop around in. price is irrelevant.

[/quote]

I disagree you hav really got to love the brand to pay 30-50K for a washing machine on wheels with an Aston Grill stuck on? People will think you are stark raving mad to be honest much better and more effcient cars around for less cash. Image is relevant and no matter what you say people will look at it and say"they cannot afford a big Aston" followed by what a waste of money and HOW MUCH!!

13K for the toyota version is enough for 50K is it dimond encrusted and fur from a Dodo?

2 March 2010

This must be the most over priced car in history, even making the 38k Honda Civic Type-R Mugen good value. If I wanted to buy a Aston Martin I rather buy the real thing and get a second hand DB-9 from 40K. I wouldn't be too surprised that there will body kits for the Toyota iQ so it will look like a Cygnet!

2 March 2010

If I was rich and wanted a "cool" brand focused city run about - I would have a mini, or if I was a woman, a Fiat 500. They are cheap, cool small cars. The cygnet is just a pig ugly piece of design that they are trying to rip people off for, the Toyota version is ugly but this is worse. I hope nobody buys one!

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?