Diesel engines are coming and right-hand-drive models are possible as part of a “substantial” investment in a 10-year plan from General Motors to relaunch Cadillac in Europe.
That’s according to Cadillac’s European boss Thomas Sedran, who has overseen the conception of the plan and is now in the early stages of its implementation, with the relaunch kicking off in earnest today at the Geneva motor show.
“You need to have competitive diesels and you need a strategy to use these engines across different product portfolios,” Sedran told Autocar at the Geneva motor show. “At this point, I can’t promise a date for diesels, but it is coming. In the short-term we will stick with our gasoline models.”
Future Cadillac engines are likely to be sourced and shared with Opel-Vauxhall, particularly with smaller, less powerful units, Sedran said.
Cadillacs are only imported to the UK through Manchester-based Bauer Millett, and it’s understood not a single model was sold to a UK customer last year. Only Manchester United football players and officials received models in the UK through a sponsorship deal.
“There is no final decision on right-hand drive, but I hope it will be positive,” said Sedran. “To be a global company, you have to be in the UK. But I know to be there you have to be right-hand drive.”
Cadillac is coming from a low base in Europe; last year, only 2200 models were sold on the continent, including Russia.
Sedran admits that Cadillac has been left as “a bit of an orphan child” in Europe “with [GM's] focus on Opel and growing Chevrolet”. With Chevrolet’s exit from Europe now confirmed for 2016, GM has “approved a growth plan for Cadillac” alongside its efforts with Opel-Vauxhall.