After 119 years, the future of the Geneva motor show is uncertain.
At its peak, it hosted more than 1300 firms and 660,000 people. But times have changed, to the great regret of industry figures and enthusiasts.
Let’s cheer ourselves up by looking back at one of the finest Geneva shows: 1970, when ‘electrifying’ referred to the effect of multifarious new V8 coupés on petrolheads.
Usually there’s a standout star of the show, but here it’s impossible to pick. However, “without doubt the most interesting technically”, we said, was the Citroën SM. Yes, a highly innovative, very complex, gorgeous GT with a Maserati V6 engine made by a financially troubled volume brand. Mad.
“Whenever we plan a new car, we like to achieve the impossible,” explained new president Claude-Alain Sarre. “This time, the object was to produce a different type of sports car. You would not let the grocery man on the corner handle a Ferrari or a Lamborghini. But he will be able to drive the SM.”
“Ours is probably the safest and the most comfortable GT anyone could hope to build today,” added chief engineer Jacques Né.
Their claims were borne out, but the SM ruined its maker. Peugeot saved it, of course, but never again would there be a luxury Citroën.
Oh, and the whole ‘women doing yoga in dresses and high heels’ thing seen on the stand? No idea!

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