Ferrari hits out at reports claiming it is flouting the ban on tobacco sponsorship
4 May 2010

Ferrari has reacted angrily to reports claiming its Formula One livery is a subliminal form of advertising for its title sponsor Marlboro.

The tobacco company, owned by Philip Morris International, has a long association with the team and has retained its involvement until 2011 despite the advertising of tobacco products being banned from many countries F1 currently visits.

A report in The Times last week claimed leading health officials had called on British and Spanish governments to investigate the extent of Marlboro's involvement with Ferrari, how prominent the Marlboro-mimicking 'barcode' logo was on Ferrari's cars and whether the barcode was a form of subliminal advertising.

"These reports are based on two suppositions: that part of the graphics featured on the Formula 1 cars are reminiscent of the Marlboro logo and even that the red colour which is a traditional feature of our cars is a form of tobacco publicity," said a Ferrari statement posted on its official website.

"Neither of these arguments have any scientific basis, as they rely on some alleged studies which have never been published in academic journals. But more importantly, they do not correspond to the truth.

"The so called barcode is an integral part of the livery of the car and of all images coordinated by the Scuderia, as can be seen from the fact it is modified every year and, occasionally even during the season. Furthermore, if it was a case of advertising branding, Philip Morris would have to own a legal copyright on it."

See all the latest Ferrari reviews, news and video

Join the debate

Comments
19

4 May 2010

It is certainly more red near the top, in the place where the logo used to be...

I think it is deliberate. Looks very similar to the cigarette logo to me.

Doesn't make me want to start smoking, though

4 May 2010

No worse than the Adverts on the Jordans a few years ago when they changed the wording of Benson and Hedges when racing in countries where tobacco ads were banned

4 May 2010

I think they are playing with semantics here. Obviously the bar code logo is there because Marlboro are paying for it. Historically the bar code was used when the Marlboro logo was not allowed, and gradually transitioned to being there full-time as cigarette advertising was phased out across the world.

If Ferrari wasn't being paid for that space it would just be plain rosso corsa, same as for any other sponsor. If you look at model cars and kits of modern Ferraris, they do not have the bar codes at all, just plain red space - presumably the laws are different for what are perceived to be kids' toys than for the real thing.

If you look at the Scuderia Ferrari logo, there is clearly space left there for the 'M' in Marlboro after the 'SF' in Scuderia Ferrari, which they use when local laws allow it. Again, there would be no need for this if they weren't being paid for it.

It is interesting that they have moved their livery back to something similar to the 'Schumacher era' livery now that Santander have come on board. Santander are taking a lot of the spots previously filled by Marlboro, but the livery looks very similar to the 2006-ish cars. In fact, on TV, it looks almost exactly the same. Which is presumably entirely satisfactory to Marlboro...

4 May 2010

well its ridiculous. £6 for a packet of cigarettes. everyone knows marlboro sponsor ferrari. these doctors have stressed me out so much i need a smoke.

www.KOOOLcr.com

 

4 May 2010

You don't need thousands of money wasted on whether this is subliminal advertising. No; the advertising doesn't have the traditional Marlboro wording but if a company adopts a new logo for it's CI then they calculate that it will take a few years for the brand image to sink in, which is what we have is without any official statement made by Marlboro. In the case of Ferrari they have created a new 'unofficial' branding for the cigarette company of which Marlboro don't have and don't want to copyright as not to put themselves under scrutiny. All this boils down to association, general knowledge of F1 in Ferrari's longterm main sponsor. The only answer is to ban any unidentifiable logo on the Ferrari cars as 5 years later that logo will become associated with Marlboro too

4 May 2010

Does Ferrari get money from Malboro? Yes.

Are the tobacco companies targetting 3rd world countries? Yes.

Is the logo on the Ferrari subliminal advertising? Yes.

Should we allow Ferrari or any sport to be tobacco sponsored? No.

Should we allow tobacco companies to export their deadly products? No.

Should we allow tobacco companies to exist? No.

4 May 2010

[quote Symanski]

Does Ferrari get money from Malboro? Yes.

Are the tobacco companies targetting 3rd world countries? Yes.

Is the logo on the Ferrari subliminal advertising? Yes.

[/quote]You find the defendant guilty then!

30 years...... take them down. (Anyone remember Crown Court?)

4 May 2010

[quote Symanski]

Does Ferrari get money from Malboro? Yes.

Are the tobacco companies targetting 3rd world countries? Yes.

Is the logo on the Ferrari subliminal advertising? Yes.

Should we allow Ferrari or any sport to be tobacco sponsored? No.

Should we allow tobacco companies to export their deadly products? No.

Should we allow tobacco companies to exist? No.

[/quote]

Are we bothered - no

Are people entitled to smoke or not to smoke - yes

am I an ex - smoker - yes

4 May 2010

[quote pabs]Are people entitled to smoke or not to smoke - yes[/quote]

Are people entitled to clean fresh air? Yes.

Are the third world countries being exploited by the tobacco industry? Yes.

Should we protect those countries from our greedy tobacco industry?

4 May 2010

[quote Symanski]

Are people entitled to clean fresh air? Yes.

Are the third world countries being exploited by the tobacco industry? Yes.

Should we protect those countries from our greedy tobacco industry?

[/quote]

Are people entitled to clean fresh air ? - yes

so therefore we can also ban all motorised exhaust emissions, all industrial emissions

Are the 3rd. world being exploited by the tobacco industry ?

Personally I don,t think so

Should we protect those countries from our greedy tobacco industry ?

No, can,t they protect themselves ?

.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?