Currently reading: Dacia UK closes online store in Black Friday snub
Brand will also play radio adverts with "relaxing sounds" to break from Black Friday chaos

Dacia has temporarily closed its online sales platform – including the car configurator – as it pushes back against "marketing gimmick" Black Friday.

The move is intended to highlight the value for money offered by the Romanian brand all year around, rather than on just one day.

“At Dacia, Black Friday is just a normal Friday,” said UK brand director Luke Broad. He added: “This is a way to put our money where our mouth is.

"Black Friday can easily lead consumers to overspend on products they don’t need, which isn’t what Dacia is about.”

Dacia will also air radio adverts that will play “relaxing sounds” to contrast the barrage of typical fast-talking advertisements.

A survey of some 2000 UK car buyers conducted by the brand found that 70% believed Black Friday to be a “marketing gimmick”.

2023 Dacia Sandero Stepway (left) and Dacia Sandero – front parked

Dacia offers some of the most affordable cars on sale in the UK: the Sandero hatchback starts at £13,795, the Duster SUV at £17,295 and the Jogger seven-seat MPV at £18,295.

It for a long time held the honour of selling the cheapest car in the UK with the Sandero, which was launched in 2013 at just £5995, but recent price hikes mean the Kia Picanto now undercuts it, at £13,665.

Next year, the Dacia Spring will arrive in the UK, likely becoming the cheapest full-size electric car on the market at less than £20,000.

Charlie Martin

Charlie Martin Autocar
Title: Editorial Assistant, Autocar

As a reporter, Charlie plays a key role in setting the news agenda for the automotive industry. He joined Autocar in July 2022 after a nine-month stint as an apprentice with sister publication, What Car?. He's previously contributed to The Intercooler, and placed second in Hagerty’s 2019 Young Writer competition with a MG Metro 6R4 feature

He is the proud owner of a Fiat Panda 100HP, and hopes to one day add a lightweight sports car like a Caterham Seven or a Lotus Elise S1 to his collection.

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Marc 24 November 2023
The reality is, these pikey built shit boxes are only cheap if you're buy cash, with discounting firmly back in the market, there's plenty of cheaper finance deals out there from other manufacturers.
Andrew1 25 November 2023
What a load of crap. They are better built than most and statistics show it.
Marc 27 November 2023
Who mentioned build quality?
Rick Maverick 24 November 2023

Dacia doesn't need Monday Mall Madness or Shop-till-ya-Drop Saturdays to sell its cars:Europe's #1 is the Sandero. Without Wicked Wallet Wednesday's.