Are motor shows worth it for car makers?
The changing media landscape means motor shows must prove their marketing value to continue attracting manufacturers, according to BMW’s senior vice president of brand, Hildegard Wortmann. “As ever, it’s about cost versus return,” she said. “We have to review what we are doing, as some shows don’t attract the right audiences or give us the right opportunities.”
Citroen's diesel sales
There has been a major decline in sales of diesel-engined Citroëns, according to the company’s boss, Linda Jackson: “Four years ago, 70% of the cars we sold in Europe were diesels. Now it’s 50%. That’s an enormous shift. It’s why we only offer an automatic on the petrol C3 Aircross, for example. We can cope with the shift.”
Sales of the Nissan Pulsar
Nissan's Pulsar family hatchback has been less prolific than its closely related Nissan Qashqai sibling, but the company’s UK chief, Alex Smith, maintains that sales have been good. “It has met expectations. Market share in the last six months of 2016 was the best that the Pulsar has produced since launch,” said Smith. Sales for 2016 as a whole dipped by 19% year-onyear, though, to 6785. The Pulsar’s best-selling rival, the Ford Focus, sold 70,545 examples over the year.
Land Rover's bid to stay 'unique'
Land Rover wants to grow sales further but not to the detriment of “uniqueness”. Design boss Gerry McGovern said: “We need to grow in order to strengthen ourselves in the long run, but we don’t want to be at the scale of the Germans. If we become too volume-biased, you can become generic.”