Are motor shows worth it for car makers?
The changing media landscape means motor shows must prove their marketing value to continue attracting manufacturers, according to BMW’s senior vice president of brand, Hildegard Wortmann. “As ever, it’s about cost versus return,” she said. “We have to review what we are doing, as some shows don’t attract the right audiences or give us the right opportunities.”
Citroen's diesel sales
There has been a major decline in sales of diesel-engined Citroëns, according to the company’s boss, Linda Jackson: “Four years ago, 70% of the cars we sold in Europe were diesels. Now it’s 50%. That’s an enormous shift. It’s why we only offer an automatic on the petrol C3 Aircross, for example. We can cope with the shift.”