This week's snippets of automotive news include news on Aston Martin Lagonda, the future for V8s, Mercedes-Benz A-Class and autonomous cars.
Lagonda on being a start-up:
"We're a 113-year-old start-up," said Aston Martin Lagonda’s strategy director, Gerhard Fourie, on the reborn Lagonda brand. Why the start-up mindset?
“If we take on the established strong brands, we can’t take them on by their own rules.” But, said Fourie, Lagonda will avoid the pitfalls faced by other start-ups that “celebrate the brilliance of the technology” only and “don’t have the focus on the customer experience like Rolls-Royce does. [Lagonda] has the opportunity to be the best of both.”
V8 sports cars and big saloons:
The days of sports cars and big saloons powered solely by V8 engines are “no more”, said Jaguar design boss Ian Callum, due to electrification. “The XE SV Project 8 is the last of its kind for sheer horsepower and mechanical drive. Everything after that is going to be different.”
The sale success of the outgoing Mercedes A-Class has silenced its critics, according to boss Dieter Zetsche. He said: “A lot of people didn’t think Mercedes should continue in the compact segment, saying ‘it’s not a true Mercedes’. I don’t hear those critics now. We were daring with where we took the concept and got a huge success.”