This rather unattractive lump is the Advance concept car from Honda’s upmarket US brand Acura.
Honda says the Advance provides a glimpse of how its flagship saloon could look in the future – in the process hinting that the Japanese car maker is considering adding a new model positioned above the current range-topping Legend-based RL to its ranks in the not too distant future.
Designed by the newly formed advanced design team in California, the imposing four-door is part of Acura's move away from the more conservative styling of parent company Honda.
Acura’s advanced design boss, Dave Marek, said the goal with the Advance was to develop a car that would rival a Bentley or a Maybach in terms of performance, luxury and visual impact. It's certainly imposing, especially the 22-inch front and 23-inch rear wheels and pointy rear end. However, mercifully the Advance is merely a design exercise.
Acura's US boss did, however, confirm that the company would go global in the future, though UK sales are uncertain.