Citroen plans to broaden the reach and appeal of its cars by launching a new product family for the ‘iPod generation’.
It would be the fourth Citroen product family sitting alongside DS, the regular Citroën brand and the Picasso MPV family.
PSA Peugeot-Citroën design boss Jean-Pierre Ploué has told Autocar that the firm — flush with a successful DS launch that has encouraged it to raise sales projections for the DS3 — will use this autumn’s Paris motor show to introduce the new sub-brand.
Industry watchers have predicted that Citroën is preparing to launch a budget model line, but Ploué denied the suggestion.
“This is a brand defined not by price, but by simplicity and ingenuity of design,” said Ploué. “It’s our family of cars for those who value design purity above all else: for the iPod generation.
“I cannot reveal its name yet,” Ploué continued, “but this brand will cause a lot of shock and surprise at Paris, I promise you. It’s a real departure for us – a break from tradition.”