Volkswagen wants to become the automotive equivalent of Apple with its new car designs, according to the man behind the looks of the new Volkswagen CC.
Speaking at the CC’s launch in France, VW CC exterior design chief, Martin Kropp, said: “You have Apple and you have other products. This is what VW wants to be.”
Read our first drive review of the new Volkswagen CC here
Kropp said inspiration for the styling revisions to VW’s revised swoopy four-door came from Mont Blanc fountain pens, Apple products and designer watches.
“You enjoy looking at all these products,” he said. “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”
Kropp said that VW design was now at the stage where small technical improvements could help differentiate the German brand from its rivals. “We’re now looking at the fine details to really push ahead,” he said. “The head and tail lights of the new CC for instance now have lots of fine lines and intricate styling details.
“The CC is one of the last VWs to get the new corporate face, but everything has been improved in the quality of the look. We’ve taken inspiration from the Phaeton for it.”
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This is an interesting vision from Volkswagen—positioning itself as the "Apple of the automotive world" by focusing on sleek, minimalist design and premium details. The comparison makes sense, especially with the CC’s refined aesthetics drawing inspiration from luxury items like Mont Blanc pens and Apple products. If VW can combine this design philosophy with cutting-edge tech and intuitive user experiences, it could indeed set a new benchmark in the industry.
Relating to EPYC 32-Core 2.8GHz:Just as Volkswagen aims to blend elegance with high-performance engineering, AMD’s EPYC 32-Core 2.8GHz processors do the same in the computing world. Here’s how they align:
Precision Engineering: Both VW’s CC and EPYC CPUs emphasize meticulous attention to detail—whether in the fine lines of headlights or the optimized architecture of a server-grade processor.
Performance Meets Refinement: The CC’s "corporate face" upgrade mirrors how EPYC balances raw power (32 cores!) with efficiency (2.8GHz base clock), delivering performance without unnecessary excess.
Future-Proofing: VW’s push for differentiation through small technical improvements parallels how EPYC leverages advanced node technology (like Zen 3/4) to stay ahead in data centers and workstations.
Re: VW aspires to be 'automotive Apple'
Re: VW aspires to be 'automotive Apple'
insubstantial anecdotal forum drivel
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Skinny latte posers - what are you talking about?
Is this while driving your Ferrari?