Currently reading: Jaguar Land Rover posts £90 million loss after sales drop
British firm says drop in Chinese demand is key reason for 13.2% decline in sales in previous financial quarter

Jaguar Land Rover (JLR) boss Ralf Speth says the firm will launch a series of cost and cash flow improvement programmes to boost profits after posting a pre-tax loss of £90 million in the previous financial quarter.

The British firm says that lower sales, primarily in China, were the key reason for the result. JLR sold 129,887 vehicles between July and September – a 13.2% decline on the same period last year, resulting in revenues of £5.6 billion.

JLR said the bulk of the slump in sales was due to the market conditions in China, where the recently begun trade war with the US has created consumer uncertainty.

European and UK sales were also down, for which JLR cites the combined impact of the fall in diesel demand, the introduction of the WLTP emissions regulations and the uncertainty over Brexit. Speth has been outspoken on the impact that Brexit has already had on the company.

In response to those challenges, Speth said JLR “has launched far-reaching programmes to deliver cost and cash flow improvements”. He added: “Together with our ongoing product offensive and calibrated investment plan, these efforts will lay the foundations for long-term sustainable, profitable growth.”

JLR said that the initiatives would deliver profit, cost and cash flow improvements totalling £2.5bn over the next 18 months, in part by reducing planned spending in the next two financial years by £500m to £4bn.

The firm recently began a two-week shutdown at its Solihull plant and is currently operating a three-day week at its Castle Bromwich facilitywhich produces Jaguar's Jaguar XE, Jaguar XF and Jaguar XJ saloons.

It added that it expects its financial performance to improve in the next two financial quarters and anticipates pre-tax profits for the current financial year to “be about break-even”.

JLR's product offensive includes launching the Jaguar I-Pace electric SUV in North America, China and other markets, along with the Jaguar E-Pace small SUV in China. The firm is also gearing up to launch a new Land Rover Defender.

Autocar has previously reported that company bosses are considering turning Jaguar into an EV-only brand as part of a major revamp.

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James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport,, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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JJ BLADE 23 December 2018

Well said that man

Couldn't have put it better myself. We either have a democracy or a dictatorship, we shall see.

Scoobman 1 November 2018

Where are the unsold JLR cars?

Normally, you would expect generous deals from main stealers trying to clear unsold stock, but I'm not aware of that happening particularly for JLR products. Is anyone seeing big discounts, or are all these unsold vehicles just piling up on an airfield somewhere?

bunty 1 November 2018

Poor reliability

Poor reliability of JLR would put me off.