Currently reading: The eco-friendly tyres designed for greater EV efficiency
Enso has already proved it can beat big-name brands with its bespoke rubber

The take-make-dispose model behind traditional tyre manufacture is being challenged by a new UK company with greener ambitions and an innovative route to market.

Enso, which was formed just six years ago, has developed more efficient and eco-friendly tyres exclusively for electric vehicles, distributed directly to vehicle fleets on a subscription model. 

"The advent of EVs and a growing awareness regarding the impact of tyre emissions on the environment inspired the formation of Enso," says Gunnlaugur Erlendsson, the company's founder and CEO whose background is private equity and venture capital. "Our purpose is to serve the EV sector in a sustainable way." 

It's a noble aim but Enso which, last year, was named one of the UK's 'hottest start-ups', faces competition from the world's five major tyre makers that together produce two billion tyres annually.

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