It's now eight years since DS became a standalone brand, having previously been a part of Citroën. Now it has a range of four models that it can truly call its own.
However, the French premium brand is much smaller than now in the UK than it was when selling models like the Citroën DS3 supermini, which at its peak accounted accounted for around 0.8% market share on its own. It now sits at 0.24% UK market share.
DS sales in the UK as a standalone brand peaked at 15,898 in 2016, dropping to 2379 in 2020 after the DS 3 went off sale in 2019.
It has returned to growth in 2022, with sales up by more than 70% to the end of November off the back of the launch of the DS 4 family hatchback, and next year it will bring revised versions of the DS 3 crossover and DS 7 SUV.
