Dacia believes it is on the cusp of becoming one of the most relevant and popular car makers in Europe, as buyers switch towards seeking greater value for money in the ongoing cost of living crisis.
To that end, the firm has launched a new brand strategy hot on the heels of a new styling direction and logo earlier this year. It will focus on three mantras: making cars that are ‘essential but cool’, ‘robust and outdoor’, and ‘eco-smart’.
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So, they plot to continue doing what they have successfully done for years? How surprising! Good for customers, though. Kudos to them for offering amazing value for money, and for being the only ones to come up with "simply clever" touches, such as roof bars that can be switched from longitudinal to transversal, and integrated smartphone holder. Let's see how they can maintain their value for money while embracing CO2 reduction.