Mercedes-Benz saw its average selling price go from €51,000 in 2019 to €71,500 in the first quarter of 2022, a rise of 40%, its chief financial officer proudly told an audience of bankers in Monaco last Thursday.
The plan within Mercedes, the audience was told, was to push that selling price up even more. “We’re not going to compete with volume makers,” said CEO Ola Källenius. “We’re a modern luxury company.”
The message to the bankers was: tell your customers to buy our shares, because profits are only going to go north.
