Currently reading: Video adverts net uptick for used car retailers
Pandemic emphasised how use of video can help retailers boost leads and slash sale times

Selling cars online has been an important part of the business for the best part of the past 20 years. The pandemic served to ram home that fact: with dealership footfall nixed overnight, the web transformed from a useful asset to a lifeline.

Yet despite the colossal shift in the sales process over the past few years – accelerated by the advent of online car supermarkets and subscription models – many are missing out on an allegedly transformative opportunity afforded by video.

Johan Sundstrand, CEO of marketing and artificial intelligence agency Phyron, told Autocar Business that adding a video to an online advert provides “20-25% more leads”.

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here