Peugeot's key focus is on improving customer service and expanding globally, according to CEO Linda Jackson, and it is also setting its sights on the number one spot in Europe.
In 2021, Peugeot came second in the European rankings, selling 649,514 vehicles, behind top-seller Volkswagen, which sold 1.08 million units. Jackson said: “We always want to do better. We’re in this game to win. We believe we have great products. But it’s a long way to go to number one and I have a lot of respect for [VW].”

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The really sad thing is that Peugeot have done very well making dull cars. 90% of car sales are the dull versions, the rest were the GTi,s the coupes, convertibles, the V6 models. Peugeot saved a fortune dropping all the interesting models, and will continue to dull down their range without halo models, hoping that more dull cars means more sales. They are probably right, but they wont sell me another one