Jaguar Land Rover received an astonishing £68,000 from each car built and sold in the three months ending 31 December as Range Rover models dominated sales.
The figure was up from an already impressive £61,000 from the previous quarter and reflects the extraordinary juggling JLR has overseen to go about its normal business in the face of chip shortages globally. “This is probably the richest per unit data we’ve had for more than 11 years,” JLR chief financial officer Adrian Mardell said on a call with analysts on Monday.
The extreme focus on higher-end models didn’t quite push JLR into profitability but the £9 million loss was far better than the massive £302 million loss the company posted the previous quarter ending 31 September.
