Renault has named Fabrice Cambolive as its next CEO to oversee its transition upmarket, dictated by Renault Group boss Luca de Meo’s ‘Renaulution’ strategy.
Effective from 1 February, de Meo will hand control of the brand to Cambolive as it transitions into the next stage of the strategy. De Meo will continue to serve as CEO of the Renault Group.
Under the plan, Dacia will effectively take Renault’s previous position as a low-cost, mass-market manufacturer, allowing the core brand to move upmarket with a series of crossovers and retro-inspired electric vehicles.
De Meo said: “I am proud that Fabrice Cambolive, thanks to the strength of his 30-year experience within the group, is taking over the leadership of the Renault brand.
