Currently reading: Why Ford axing the Fiesta doesn’t spell the end for superminis
A more premium direction will save the small-car segment

Back in October, Ford triggered what felt like a seismic event in the car industry when it announced that it would stop production of the Fiesta in June next year. The shock was so great because the car has come to symbolise this country’s love of the supermini after spending 12 consecutive years at the top of the sales charts – until it was beaten last year.

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