The BTCC tie-up was revealed at Autosport International in Birmingham this week
Autocar is backing the Dunlop MSA British Touring Car Championship as part of a new three-year media partnership announced at the Autosport International racing car expo.
The deal between the country's premier tin-top championship and Haymarket Consumer Media, Autocar's parent company, means Autocar branding will appear on competing cars in the 2014, 2015 and 2016 championships. Sister brands What Car? and Pistonheads will also be represented.
BTCC series director Alan Gow said: "We’re delighted to be able to announce this multi-year media partnership with Haymarket Consumer Media. We’ve had a long association with the group and of course the BTCC has always featured heavily in both Autosport and Motorsport News – Haymarket’s two major motorsport publications.
"This agreement not only further enhances our relationship but also ensures that the BTCC will be covered in greater detail in the group’s motoring titles, which we believe will attract new fans to our sport."
Haymarket Consumer Media's international director Alastair Lewis said: "We are delighted to be entering into this media partnership with the BTCC. We have seen the championship go from strength to strength in recent years and feel that this is the perfect time to get involved in the sport."