Currently reading: Autocar backs British Touring Car Championship
Tie-up between Haymarket and the Dunlop MSA British Touring Car Championship means Autocar branding will appear on cars competing in the tin-top series

Autocar is backing the Dunlop MSA British Touring Car Championship as part of a new three-year media partnership announced at the Autosport International racing car expo.

The deal between the country's premier tin-top championship and Haymarket Consumer Media, Autocar's parent company, means Autocar branding will appear on competing cars in the 2014, 2015 and 2016 championships. Sister brands What Car? and Pistonheads will also be represented.

As part of the arrangement, Autocar will feature exclusive and in-depth BTCC coverage including regular features, news, blogs and competitions across its print and digital editions.

BTCC series director Alan Gow said: "We’re delighted to be able to announce this multi-year media partnership with Haymarket Consumer Media. We’ve had a long association with the group and of course the BTCC has always featured heavily in both Autosport and Motorsport News – Haymarket’s two major motorsport publications.

"This agreement not only further enhances our relationship but also ensures that the BTCC will be covered in greater detail in the group’s motoring titles, which we believe will attract new fans to our sport."

Haymarket Consumer Media's international director Alastair Lewis said: "We are delighted to be entering into this media partnership with the BTCC. We have seen the championship go from strength to strength in recent years and feel that this is the perfect time to get involved in the sport."

Read more Autosport International news.

Join the debate

Add a comment…
Ravon 10 January 2014

Great News

Thank you to those involved that have brought this about, nice to see Haymarket putting something back on behalf of it's readers and supporters.