British firm's bosses introduce its new supercar
17 August 2007

When a car like an all-new Aston Martin flagship supercar is released, you can count on to bring you more. That why today, as well the full written story on Gaydon’s new halo car and all of Aston’s gorgeous photographs, we can bring you exclusive video interviews with the men behind the new DBS – and trust us, James Bond isn't among them.Autocar’s Steve Cropley visited Aston’s headquarters in the Midlands last week, and brought back word from Aston Martin CEO Ulrich Bez, Aston product development director Ian Minards, and Aston design director Marek Reichmann. All of them were swollen with pride about their new mould-breaking supercar, the ‘tough-guy-in-a-dinner-suit’ DBS, and you can watch them singing its praised by clicking here.“The DBS isn’t a car that’s about everyday driving,” Bez told us. “In most daily traffic situations, you could get where you’re going just as quickly in a ‘50s sports car.” “The DBS is about exploring what’s possible today with an Aston Martin; it provides an answer to the question ‘if money is no object, what can we provide’. And it’s in a totally different league, even from the rest of the cars we make; it’s a true supercar.”

Watch our DBS video by clicking here; and for the full story on Aston’s new hero car, click here

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