The Ford Ka is highly unlikely to see a third generation. According to Ford of Europe design boss Martin Smith, the city car “produces absolutely no profit” and doesn’t fit in with the firm’s global ‘One Ford’ ambitions.
“It won’t pass a US crash test, it was designed too narrowly to suit European tastes and it’s only built in one place. It’ll get a light mid-life refresh but, as things stand, I can’t see a life for the car much beyond that,” he said.
However, Smith did hint that there was a great deal of interest internally in a more diverse range of superminis that could be used to return Ford of Europe to profitability.
“[Ford president and CEO] Alan Mulally’s favourite kinds of car of the moment are small cars with global reach that we can create a high yield from,” Smith said. “The Ecosport is the perfect example: it’s simple, cheap to make and could sell the world over.”