Apparently, the new 500C Abarth gets softer suspension than the hatch in order to make it appeal to women buyers, who currently make up a minority of the brand’s buyers.

Now, I think the idea of designing cars for women works in many ways. They’re a huge force in the market and therefore it would be ridiculous not to take them into account when putting together any mass-produced vehicle.

Read the Fiat 500C Abarth first drive review

But when it’s announced that a sports car has been made softer to appeal to women, it makes no sense.

I know many women who have no interest in cars at all. Most of them want a Fiat 500 with the same yearning that they otherwise reserve for the bloke in the Davidoff advert and 200g bars of Galaxy. If you mentioned ride quality their thoughts would probably revert to said Davidoff hunk, and certainly not to torsion beams.

I also know many women who like fast cars. They all want anything ranging from a Ford SportKa up to a Bugatti Veyron via the Lotus Elise, BMW M5 and everything wearing a prancing horse.