Cadillac’s periodic attempts to relaunch itself into the UK market have many similarities to the sort of multi-franchise Hollywood blockbuster where an ageing action star is called back for further chances to get blown through windows while wearing a vest.

New Image Cadillac could even pilfer a movie tagline for the third go at launching in Blighty in less than a decade: ‘this time it’s serious.’

GM is determined that picky Europeans will be made to fall for its top-drawer brand, and (ultimately) to see Caddy as a viable alternative to a premium German badge.

The General has even gone to the considerable expense of building a right-hand drive version of the new CTS, a car that will only sell a few hundred a year in the UK.

On first impressions of the CTS, Caddy still has a fair way to go before BMW or Mercedes retreat in blind panic. But there’s plenty to like about the new car (especially with the cheaper, smoother 2.8-litre engine), and when diesel and estate versions follow, it will be able to challenge across a decent chunk of the market.