15 years ago I didn't know much about driving, but I did know about perceived and production quality. And I loved Audis.
OK, the average Audi 80 handled like it had 300lbs of lead in the front bumper. But just feel the door handle, listen to the sound of the door shut, and push those dash switches.
Of course the Audi quality standards were much copied during the late 1990s, especially when Ferdinand Piech (who had driven the standards up as Audi boss) took over at VW and created cars such as the Golf 4 and Passat.
Indeed, in the late 1980s Audi actually ran ads just detailing the complexity of its beautiful and expensive boot hinge design. And if you appreciated engineering, every time you the boot of an Audi it was impossible to avoid an admiring glance at the way the hinge was packaged into such a small space.