It wasn’t just the Ibiza getting a Cupra work-over, however. In 2000 the first Leon Cupra was introduced, a car that didn't come to the UK. Instead of a 1.8-litre turbo, there was a 201bhp 2.8-litre V6 coupled to a four-wheel drive transmission.
One of these was available for brief drives around the banked circuit at Sitges-Terramar on the recent Seat Leon Cupra 290 launch. From the outside it looked like it had just rolled off the production line, and the interior wasn’t too far off either.
Jumping inside revealed a cabin that was a real blast from the past. Gone were the multitude of colour displays and electronic assistants that are so common in modern cars. A quick turn of the key fired up the V6 to a mellow, unmistakably six-cylinder idle.
Barely a tickle of throttle was needed to get the Leon moving, and it soon becoming clear that this was a very flexible engine. While the 7.3sec 0-62mph time is nothing special now, it still felt brisk, even just surfing the midrange.
Comfort was also surprisingly good, even on the old circuit's rough concrete banking. The 17in wheels may have seemed massive back in the day, but nowadays the sidewall profile seems somewhat generous. Turn-in wasn't the crispest but it seemed like a decent little car with a big heart.
From this point, Seat settled into a familiar pattern that was started with the Ibiza Cupra R: turbocharged four-pot up front with front-wheel drive and plenty more power than its predecessor. This was cemented by the 2002 Leon Cupra R, which ditched the V6 for a 221bhp version of the 1.8-litre turbo. Not only was it more powerful, but dropping the four-wheel drive also reduced weight significantly, so the 0-62mph time was down to 6.9sec.
A couple of years later, the third generation of Ibiza Cupra was launched with either the familiar 178bhp 1.8 or a 158bhp turbodiesel. The fourth generation briefly flirted with the 1.4-litre twincharged engine, but is now back to a 1.8 with 189bhp.
As for the Leon, the second-generation model moved on to a 2.0-litre engine that delivered up to 261bhp in top-spec Cupra R trim, good for 0-62mph in just 6.2sec. It’s a version of this motor that now lives under the bonnet of the Leon Cupra 290, the most powerful Seat ever and also the fastest, with the 0-62mph sprint taking as little as 5.6sec.
What next? Well, an R version of the current Cupra sounds like a jolly good idea…