Why is McLaren making the P1 GTR? It’s a legitimate question considering that the 375 P1s that will be made before next May are supposed to be the ultimate expression of what road cars can do.

According to company boss Mike Flewitt it’s got a lot less to do with the £60 million worth of revenue that McLaren can expect to haul in, and more to do with "making customers feel special".

At the launch of the new car in Pebble Beach, California Flewitt told us that anyone who buys a GTR will "immerse themselves in McLaren."

Remember that you'll have already forked out for a P1 before being invited to order a GTR. And if you do buy one you’ll enter a world where McLaren will look after your car in Woking and then deliver it to up to six super-exclusive track days around the world.