What do you think of the Kia Soul? Is it an inspired piece of design, maybe even a potential future classic? Or something that could only appeal to American college students?
The first-generation model certainly split opinion, and the second-generation model unveiled at the New York motor show last week is sure to do the same.
The man behind its design, Tom Kearns, head of Kia's Californian-based design studio, is obviously a fan, but offered an interesting insight into just how bold and memorable he believes the design can be.
"We do harbour ambitions for this to become Kia's answer to the Mini or Beetle," he said. "We're attempting to create a legacy with this car. Maybe 40 years from now, the Kia design team could try and recreate what we've done here, much like the reinvention of the Mini and Beetle."