Half a decade after McLaren Automotive was formed, the breathless pace of its model onslaught shows no signs of abating. Having established a supercar beachhead with the 650S family and followed that with the P1 hybrid hypercar, now McLaren is moving into a less rarefied area where more manufacturers compete.

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For McLaren to continue the upward trajectory of its sales charts (and profits), therefore, the new 570S has to be a near-perfect sports car.

McLaren’s plans for the whole Sport Series are as ambitious in breadth and scale as the 650S and P1 projects. Recent spy shots suggest the 570S Coupé will eventually be joined by a more accommodating GT bodystyle and then an open-top Spider version. Together, the Sport Series models are expected to catapult McLaren’s road car sales north of 4000 units per year.

Don’t presume for one moment that Woking’s lowest-priced offering is any less important than its predecessors. Indeed, the Sports Series could prove to be the most significant yet.

Read more about the McLaren 570S Coupé