At our road testers’ Christmas dinner, I was roundly derided for nominating the BMW M340i as my most underrated car of 2023.
“I can’t remember the last time a 3 Series lost a group test,” spat one of my colleagues disdainfully. “How can it possibly be underrated?”
“Nice work. Maybe next time you could bring an Alpine A110 or the Porsche 911,” chuckled another.
“Or a really overlooked gem like the Mercedes S-Class.”
They had a point, of sorts. We rated the G20-generation BMW 3 Series at five stars when it was launched in 2019 and it emerged from a hefty update for 2023 “as ruthlessly brilliant as ever”.
No variant currently on sale merits fewer than 4.5 stars in our book, and there’s usually a BMW with a ‘3’ on it somewhere at the annual Autocar Awards photocall.
But I thought the M340i, specifically, deserved a few more column inches.
I spent a fair bit of time in the M3 Touring this year and was left slightly cold: its ride is too harsh to let rip on crumbling country lanes, its wheels are too big to parallel park with abandon in town and its styling is too brash to fade into the background on long jaunts.
Plus, its outrageous firepower means you could find yourself on the wrong side of the law in mere seconds from standstill.
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I think the M-sport variant are what most people attracted to BMWs want and can stomach the running costs for, especially consumerables and that's why the M-sport models seem to have become the de-facto BMW, BMW have noticed this and spent additional money on developing them and ensuring they are available at model launch. That they equip lowly M-sport models with "proper M mirrors" of late seems to be a nod to this idea.
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