The revamped Honda F1 team could be setting a trend with its 'austerity' budget of around 60m euros for the 2009 F1 season.
Don't get me wrong here; I'm not quite expecting ration books to appear in the Paddock Club, but we can expect rival operations to be watching with interest to see just how this low-budget operation fares in the current financially strapped F1 environment.
I'm sure two of those who will be watching with more interest than most will be the fledgling 'USF1' operation, which will unveil its plans for 2010 within the next couple of weeks.
Founded by experienced F1 and Indycar engineer Ken Anderson and my good friend Peter Windsor - a former Autocar sports editor - USF1 will probably design and build its cars in Charlotte, North Carolina, and operate them out of a base in Spain.
They also have the tacit blessing of FIA president Max Mosley, who recently described them as 'serious people' while adding that such new F1 operations could only make sense of the business if the sport's costs continued to be trimmed dramatically before the start of next year's championship contest.
The first US Formula One team was the Scarab operation, founded and funded by Lance Reventlow, the millionaire son of Woolworths heiress Barbara Hutton, in 1960. The cars, though beautifully engineered, were out of date before they ever raced.