Will European enthusiasts understand the name? What works in the Far East doesn’t necessarily work in the west (as the Nissan Cedric proves, although then again the Mazda Bongo has a cultish following). If Toyota does indeed roll out Gazoo-badged road cars here in Europe, it might be some years before the brand carries the cachet of an AMG, M or quattro.
I’ve often wondered what ‘Gazoo’ means, and so when the opportunity arose to interview Toyota’s motorsport boss Koei Saga, I saved it for my very last question in the interview.
He laughed, and admitted that he had to refer to a pre-prepared answer, because the explanation might lose a little in translation from Japanese to English.