Forget Michael Schumacher and his Mercedes. Look past Fernando Alonso in his Ferrari. And don't spend more than a few seconds worrying about Sebastian Vettel and Mark Webber in their Red Bulls. No Sir!
Because when the cars roll out onto the circuit at Bahrain's Sakhir circuit on Friday, the British tabloid media will be besotted with nothing else but Jenson versus Lewis and the unfolding saga of McLaren.
If I may borrow from Basil Fawlty, it's the bleedin' obvious that's going to be the problem. The fact that, from the very first session, one of them is always going to be quicker than the other.
You might think at this point that I've taken leave of my senses - temporarily or otherwise - but the point I'm trying to make is that this will be a fertile breeding ground for the 'Red Tops' excitement. And McLaren had better be ready for it.
Lewis faster than Jenson: "The sitting tenant is being favoured by the establishment." Jenson faster than Lewis: "The team has fallen out of love with Lewis, but this honeymoon period with their new star will soon be over."
Lewis faster than Jenson; "Ah, they've favoured him by letting him use the only one of those new wings that they've brought along this weekend." Jenson faster than Lewis; "Oh yes, so that new wing didn't work and they've dumped it on Lewis "