Forget Michael Schumacher and his Mercedes. Look past Fernando Alonso in his Ferrari. And don't spend more than a few seconds worrying about Sebastian Vettel and Mark Webber in their Red Bulls. No Sir!
Because when the cars roll out onto the circuit at Bahrain's Sakhir circuit on Friday, the British tabloid media will be besotted with nothing else but Jenson versus Lewis and the unfolding saga of McLaren.
If I may borrow from Basil Fawlty, it's the bleedin' obvious that's going to be the problem. The fact that, from the very first session, one of them is always going to be quicker than the other.
You might think at this point that I've taken leave of my senses - temporarily or otherwise - but the point I'm trying to make is that this will be a fertile breeding ground for the 'Red Tops' excitement. And McLaren had better be ready for it.