The bigger the better is typical rule for an event in North America. It’s a logic applied to the annual SEMA show, which fills four vast halls and covers one million square feet in the Las Vegas Convention Centre.

My head is still spinning a bit from my visit there yesterday. I was expecting to be blown away by some of the madcap tuned creations – and I was – but what struck me most was how the ‘little guys’ got a chance to shine, a refreshing change from the usual big, brash manufacturer stands showing their latest facelifted MPV on the motor show circuit. 

The one-man band operations lovingly crafted suspension components, the skilled artists beautifully airbrushed unique designs, the small firms and their ever-larger and more outlandish alloy wheel designs, the company that not only wonders what a diamond-encrusted engine would look like but actually goes out and does it - these are the folk who make SEMA so special.

It’s a celebration of the automobile in its purest form, the products on show pushing boundaries and convention. Sure, many of the designs will not to be to all tastes, and certainly not all are necessary, but the quality of the execution of all is to be admired, and the 60,000 or so buyers who come to SEMA must like what they see for the show to be as large and successful as it is.