The bigger the better is typical rule for an event in North America. It’s a logic applied to the annual SEMA show, which fills four vast halls and covers one million square feet in the Las Vegas Convention Centre.

My head is still spinning a bit from my visit there yesterday. I was expecting to be blown away by some of the madcap tuned creations – and I was – but what struck me most was how the ‘little guys’ got a chance to shine, a refreshing change from the usual big, brash manufacturer stands showing their latest facelifted MPV on the motor show circuit. 

The one-man band operations lovingly crafted suspension components, the skilled artists beautifully airbrushed unique designs, the small firms and their ever-larger and more outlandish alloy wheel designs, the company that not only wonders what a diamond-encrusted engine would look like but actually goes out and does it - these are the folk who make SEMA so special.