Any mention of a ‘five-year plan’ – or any ‘insert amount of number of years here plan’ – makes me come over all uneasy.
Why? Just ask Dany Bahar. But why cock up in five years what you can do in four, as anyone who’s watched the excellent football documentary on QPR will testify. And while we’re on that subject, how about a nine-year plan for England to win the World Cup? Bahar could oversee that one, perhaps.
But that’s another story. Tonight I was ready to sharpen the knives after Renault UK’s managing director Ken Ramirez let slip that the firm has implemented a holistic five-year plan due to come to fruition by 2017. So I, with my cynical hat on, was expecting a new model blitz with new sports cars, plans to quadruple sales etc to be at the heart of this plan.
Ramirez’s plan though is a different one. It’s modest, it’s realistic and you really believe it could happen. Ramirez is not mentioning any real nitty-gritty specifics, but stated that the ultimate goal was to lift the company’s market share from the 2.4 per cent it accrued last year, back above five per cent in 2017.
Now remember this is Renault, a firm that took the bold decision to take some medicine at the end of 2011 and axe a whole host of underperforming models from its UK line-up such as the Laguna, Espace, Modus and Wind (remember that one?). Any car maker that takes such a bold step is one which really can look at things objectively, and not feel it has to do something just because it has always done it.