At Autocar, as with all good consumer magazines, we report to you the reader, not the industry we work with.

But, as car enthusiasts, it stands to reason that we, like you, want to see the best in a car.

Try as I might, though, I’m struggling to work up too much enthusiasm for the new Lancia models - the re-branded Chryslers - displayed at the Geneva show.

The new Thema is a 300C – a car we don’t mind – while the Chrysler Voyager becomes, well, the Lancia Voyager. There’s the Flavia too, based on the 200, a car I haven’t driven but one I’m reliably informed is not exactly the soundest basis for a brand that once was a byword for the pinnacle of Italian style and luxury. I’ve had a poke around the interiors of all three and I can confirm that the pinnacle of Italian style and luxury they are not.