You would have thought that Toyota, probably the word’s biggest carmaker with sales of 9.9m units in 2012, would be pretty happy with the way things are panning out.

True, the company slumped into a £2.6bn loss after the 2008 financial crisis. And, like all the Japanese carmakers, it suffered badly with the double - and closely spaced - disasters of the Thai floods (where many suppliers are based) and then the massive earthquake and Tsunami in 2011.

And Toyota isn’t well placed in the global premium car market (Lexus is a relative minnow), but then again in the year 2012-13, it banked a profit of £6bn.

But Toyota’s not happy. Indeed, on the opening morning of the Tokyo motor show Mitsuhisa Kato, the company’s Executive Vice President for Research and Development, made an emotional presentation on the Toyota stage.