The new word around Tokyo is 'hachiroku', pronounced hatchey-rohkoo. This is as close as you can get in Japanese to the number 'eight-six', a word Toyota's charismatic president Akio Toyoda used a lot in an interview yesterday during which he continually referred to the restorative role being played by his company's new GT 86 sports model, new at the Tokyo motor show, to the image and fortunes of the world's biggest car company.
Two years ago, people who didn't love cars were common at the top of Toyota, Akio told us. Now they're much rarer, he said (and top officials standing nearby all nodded as if their careers depended on it). Mr Toyoda even reckoned a car couldn't be a good car unless it had an emotional connection with the driver; unless it was fun to drive.
It was a helluva thing for a Toyota chief to say, when you view the recent past. Can you imagine old Fujio Cho, Akio's venerable predecessor, saying a thing like that? An old-school Japanese grandee-industrialist, Cho would more likely have announced plans to retrain as the next astronaut bound for Mars...
The 'fun to drive' thing has big echoes from the past: Toyota used it for their cars in the 1980s, when the sporting car count in their range was much higher. It will get higher again, Akio told us, carefully avoiding specifics.