For a company on the verge of extinction just 12 months ago, Saab was in remarkably robust form at Geneva, aside from the European debut of the 9-4X SUV and the world debut of the 9-5 ‘sportcombi’, the Swedes also unveiled the Phoenix concept.
Bosses describe the 2010-2012 period as 're-building the company' which means not just embarking on the all-new, scalable, Phoenix platform but re-establishing stand-alone sales networks around the globe.
Victor Müller is predicting 80,000 sales in 2011, with around 35,000 coming from the 9-5 and 10,000 from the 9-4X.
So while it struggles to build its business with today's line-up, work on the all-new Phoenix platform and new 9-3 continues at a ripping pace behind the scenes.
I had a covert chat with a senior engineer who explained that virtually the entire structure and chassis of the Phoenix is new and a very hefty investment for Saab.