Detroit is not a glamorous city. It is a grey city, especially right now because it’s winter and, although it’s not actually freezing, it feels cold. Detroit does not have much beauty or charm, especially as it isn’t even snowing. It’s just a bit miserable.
Which makes the contrast with GM’s Style Event all the more noticeable. It’s a big glitzy do in a tent by the river, which isn’t as smart as it sounds because the river is the Detroit (a wide, grey slug of a river) and the tent is in a car park. The snow, which would have looked nice if it had been left on the ground, had been bulldozed into slushy, greying piles in the next lot.
But inside is the brave, bold face of America and the world’s biggest car manufacturer. At least I think it is. Once again it looks like Toyota is closing in on GM to take the top spot. If General Motors was a house, Toyota would be in the kitchen making itself coffee and rearranging the cookbooks.
Not that any worries about the future stopped GM from putting on a slickly-run, glittery show. GM’s actually doing a lot better now than it has been, so Mary J Blige, Maroon 5 and the inexplicably popular Kid Rock (right) performed while impossibly perfect models paraded the catwalk, clothes-horsing swishy dresses and grungy dress-down collections. Oh yes, and there were some cars.