Believe it or not, there is a motor show going on today that isn’t in North America. The rather less busy European motor show in Brussels opened today to a quite understandable lack of interest from the media.

The premieres are still going on in Detroit, and yet the only thing going on in Brussels is the first public reveal of the Aygo/C1/107 triplets. Excuse us if we don’t hold the front page.

Despite this, the European motor show is not a waste of time at all. Of the estimated 800,000 people who will visit the show, up to 30 per cent of the car buying public  will actually buy a car based on what they see and experience here, so it’s well worth the manufacturers time and effort.