Last year, not long after the launch of the new Mercedes-Benz CLS, AMG boss Tobias Moers told Autocar he didn’t “see the risk” of sales’ cannibalisation between the two. He said the two cars would have very different customers: “The AMG will be conquest, whereas the CLS is for a very loyal customer. The CLS is a little bit more conservative whereas the GT takes another step.”
The CLS won’t be offered above an AMG-badged 53 denomination. Previously, there was a CLS 63. That gives a little more space between the two, which is obviously strategic. Still, you can’t help having a nagging feeling that the new AMG four-door helps justify a much larger price on a not so different car.