It was only meant as a jokey aside, but after Mercedes-Benz boss Dieter Zetsche had explained the company’s new naming strategy, he said: "There is going to be a quiz later; pass it and the drinks are on us for the rest of the evening."
Conventional car classes have fractured, split and now lie shattered in niches and sub-niches all over the floor, and despite all its efforts to make sense of all the myriad cars and car types that result, Mercedes will still this year launch a car called a Mercedes-AMG GLE63 S-model Coupé.
So let’s have a little trot through that.
Mercedes means Mercedes, but this is a Mercedes-AMG rather than a Mercedes-Benz because it belongs to the AMG performance sub-brand.
The ‘GL’ in GLE means it’s from the SUV family, the ‘E’ that it’s the mid-sized, E-class-based version, rather than the smaller GLC or larger GLS.